Health is top of mind for many Canadians, with 45% adopting a forward-looking outlook on their personal health and stating that they are always looking for ways to improve their health.
Consumers have been cooking at home more often, developing new meal preparation skills and eating out less often. This was kick started by the pandemic and continues with the rise of inflation.
For the vast majority of Canadians, sweet and savoury baked goods are part of their regular diets. Virtually all Canadians (98%) have eaten baked goods in the past three months.
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